Blog

3 Things Your Website Is Probably Not Doing (But Should)

Let’s say you just moved into a new office for your business but did not tell anyone about it.  There is also no signage outside the building to let outsiders know who you are.  Would you expect to get new customers off the street?  Probably not.  Yet, this is what most businesses are doing with their website.  They build it and just expect people to show up without any amount of advertising....
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3 Reasons to Build an Email List

Many think that email is on its way out, but this is simply not true.  It may not be as reliable as it used to be as a source of communication, but most people still check their email at least once a day.  Think about it, you are required to have an email address to sign up for almost anything, including Facebook and Twitter.  Plus, now that we receive email...
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Are All Web Guys Flaky?

I recently had a meeting with a local business owner.  One of the first things he said was, “Don’t take this the wrong way…but most people in your industry are flaky.  How do I know that you are not one of them?”  My guess is, you probably agree with him. I hear this statement in almost every first-time meeting, and although it is sad, it is true.  Most web guys...
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Protecting Yourself from SEO Scammers: 3 Things to Look For

It is highly likely that you have received a call or email from someone claiming to be an ‘SEO expert’.  They probably made mention of how you are currently not ranking well in Google search results with a promise of bringing you to the top.  Those who do not understand SEO (Search Engine Optimization) easily fall prey to these tactics. Although SEO is a real skill, it is only effective when...
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How to Choose and Register Your Domain

How to Choose a Domain Name Use your business name if it is available and not too long.  For example, we found that fusedcreativecrew.com is longer than desired, so we decided to go with fusedcrew.com for our domain.  However, we purchased the longer domain as well to make sure no one else could. When your desired domain name is not available, get creative.  Consider adding short, relevant words to your business name.  For...
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A Beginners Guide to Online Marketing

When you think of online marketing, you may feel overwhelmed, wondering where to start. I definitely get it. Even as an online marketer, I find myself getting overwhelmed at times with all the new tools and techniques that come out every day. The thing we must remember is that we are communicating with real people. This may seem obvious, but it is easy to get caught up in the tools...
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3 Web Hosting Mistakes Business Owners Make

When starting a business, one of the first things that comes to mind is a website.  Considering most start-ups do not have a lot of working capital, most business owners go with the DIY approach or hire someone on the cheap.  While it is honorable to learn new skills, conquering the web world take a tremendous amount of time and effort.  And as a business owner, the time and effort...
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A Guideline for Communication: When to Email, Text or Call

Just recently, I contacted a vendor to order their product via email, considering online ordering was not working properly.  A few weeks went by with no response.  I found this odd considering not too many people will turn you down when you try to give them money.  So, I sent a follow-up email and still, no response.  A few weeks later, I received an email from the owner who was...
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